The plastic problem
It's already inside you
Every plastic toothbrush sheds nylon as it wears — in your mouth, twice a day, every day. Those particles don't leave. They're turning up in human brains, lungs and hearts.
What we know
A spoonful of plastic.
Sources: Nature Medicine (2025), brain-tissue microplastics · peer-reviewed detections across the human body. We report materials and waste facts, and make no health or medical claims.
The scale of it
Plastic toothbrushes. Every year.
Estimated brushes bought & binned annually
Sources: American Dental Association (US, ~1B/yr) · WWF (global sales, ~3.5B/yr) · industry & lifecycle estimates (disposal 5B+/yr; ~500-year breakdown, Statista). Figures are estimates — plastic toothbrushes have only existed since the 1930s, so none has been observed fully decomposing. Even then, plastic doesn't vanish — it fragments into microplastics.
Our solution
Take the plastic out.
Not a greener plastic. Not a bamboo handle with nylon bristles you're supposed to rip out and bin. A brush with no plastic in it at all — one that composts whole when you're done with it.
Bamboo handle
Organic bamboo instead of plastic that never breaks down. It grew, it goes back.
Natural bristle
Boar or horse hair — real animal fibre. No nylon, so nothing sheds plastic into your mouth.
Composts whole
Handle and bristles together, straight in the compost. Nothing to pull apart, nothing left behind.
Boar bristle is natural animal fibre — so it isn't vegan, and we say so.